The Growth Lab

Engineering Insights.

Deep dives into AI automation and the technical strategies we use at Scalo Labs.

web3 analytics
From Pageview to On-Chain Volume: Wiring PostHog Destinations to a Wallet-Level Attribution Pipeline
Aug 27, 20268 MIN READ

From Pageview to On-Chain Volume: Wiring PostHog Destinations to a Wallet-Level Attribution Pipeline

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web3 analytics
How to Build Your First Trading Bot on dreamDEX (Somnia) - Beginner Walkthrough
Aug 23, 20267 MIN READ

How to Build Your First Trading Bot on dreamDEX (Somnia) - Beginner Walkthrough

A first-timer's honest walkthrough of building a market-making bot on dreamDEX, Somnia — from wallet setup to your first live testnet fill, with code & tips.

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seo
Case Study & Guide: Fixing Next.js Crawl Traps in Replit to Scale Search Impressions 35x
Aug 20, 20264 MIN READ

Case Study & Guide: Fixing Next.js Crawl Traps in Replit to Scale Search Impressions 35x

Learn how fixing HTTP 410 signals, parameter loops, and internal link depth in Next.js and Replit boosted indexed pages by 5x and search impressions by 35x

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web3 analytics
Decoding Custom DEX Events with Dune Analytics
Aug 10, 20264 MIN READ

Decoding Custom DEX Events with Dune Analytics

How to decode undocumented DEX events on Dune when there's no ABI — topic0 signature matching, indexed-topic slicing, and the maker/taker union pattern for fill

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web3 analytics
Casino Alpha vs. Calculated Alpha: An AI-Powered Token Audit of Solana's Top KOLs
Apr 8, 20264 MIN READ

Casino Alpha vs. Calculated Alpha: An AI-Powered Token Audit of Solana's Top KOLs

Audit tokens promoted by Solana KOLs using Binance API and Gemini CLI. Separate calculated alpha from casino picks with automated on-chain data analysis.

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performance marketing
Meta Ads Strategy: How Manus Agentic AI Analyzed 1,800+ UAE Food Ads
Apr 6, 20264 MIN READ

Meta Ads Strategy: How Manus Agentic AI Analyzed 1,800+ UAE Food Ads

How Manus Agentic AI scraped 1,800+ Meta Ads from UAE food delivery brands including Talabat, Deliveroo, and Careem to reveal data-driven creative strategies.

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web3 analytics
Social Hype vs. Smart Money: AI Analytics with Binance & Gemini CLI
Apr 3, 20263 MIN READ

Social Hype vs. Smart Money: AI Analytics with Binance & Gemini CLI

Build an AI pipeline that cross-references social hype signals with smart-money on-chain flows using Binance Skills Hub and Gemini CLI to spot real alpha from noise.

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web3 analytics
10x Web3 Marketing ROI: Track Wallet Balances in GA4 & BigQuery
Mar 22, 20262 MIN READ

10x Web3 Marketing ROI: Track Wallet Balances in GA4 & BigQuery

Send real-time wallet balances as custom metrics to GA4 and BigQuery via n8n. Identify high-value DeFi users and optimize Web3 acquisition campaigns by spending power.

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web3 analytics
KOL Audits: Social Metrics VS On-Chain Performance
Mar 18, 20263 MIN READ

KOL Audits: Social Metrics VS On-Chain Performance

Compare KOL social follower counts against their on-chain PnL using the Binance Skills Hub API. Identify credible influencers from promoters with a data-driven approach.

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web3 analytics
Agentic Crypto Analytics With Binance Skills Hub + Gemini CLI Setup - For Marketers
Mar 15, 20263 MIN READ

Agentic Crypto Analytics With Binance Skills Hub + Gemini CLI Setup - For Marketers

Set up Binance Skills Hub with Gemini CLI to build a crypto research agent that fetches real-time social hype, audits tokens, and analyzes market trends from your terminal.

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big query
Building Predictive Lead Scoring Via Logistic Regression in Google BigQuery ML
Feb 22, 20263 MIN READ

Building Predictive Lead Scoring Via Logistic Regression in Google BigQuery ML

Learn how to build predictive lead scoring with logistic regression in BigQuery ML—no external pipelines needed, just SQL-based machine learning on your data warehouse.

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web3 analytics
Real-Time Growth: Using BigQuery Intraday Tables to Optimize Web3 Marketing
Feb 17, 20263 MIN READ

Real-Time Growth: Using BigQuery Intraday Tables to Optimize Web3 Marketing

Use BigQuery intraday tables to access near-real-time GA4 data for Web3 marketing decisions. Query and act on data before the daily export completes.

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gtm
10X Your GTM Debugging With Xoot DataLayer Replay Tool
Feb 15, 20261 MIN READ

10X Your GTM Debugging With Xoot DataLayer Replay Tool

Speed up GTM QA with the Xoot DataLayer Replay Chrome extension. Replay, inspect, and live-edit DataLayer events without re-deploying your container.

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big query
GA4 BigQuery Identity Stitching: The Definitive Guide to Unlocking Real Web3 User Counting
Feb 5, 20264 MIN READ

GA4 BigQuery Identity Stitching: The Definitive Guide to Unlocking Real Web3 User Counting

Eliminate duplicate user counts in Web3 analytics. A step-by-step guide to merging anonymous client IDs with wallet addresses in GA4 and BigQuery.

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google analytics
Chat with Google Analytics 4 Data in Slack: n8n + Gemini AI Bot
Feb 2, 20262 MIN READ

Chat with Google Analytics 4 Data in Slack: n8n + Gemini AI Bot

Query your Google Analytics 4 data using plain English inside Slack. This free n8n template connects Gemini AI to GA4 to give instant answers directly in your Slack channel.

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content marketing
Automate Podcast Topic Research with AI: n8n + Gemini Workflow
Jan 23, 20262 MIN READ

Automate Podcast Topic Research with AI: n8n + Gemini Workflow

Automate podcast topic research with an n8n workflow that fetches RSS feeds, uses Gemini Pro to generate ideas, and saves results to Notion with a Telegram alert.

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content marketing
How to Build a Free AI Agent for X (Twitter) Automated Content Creation
Dec 28, 20252 MIN READ

How to Build a Free AI Agent for X (Twitter) Automated Content Creation

Build a free AI automation for X (Twitter) using Tavily AI, Zapier, and Buffer. Research trending topics, generate tweets, and schedule posts without paying for the X API.

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